What is the China Food & Drinks Fair

Sichuan Premium Condiments: The Essence of Sichuan Flavor, Captivating the Globe
Sichuan, China's condiment heartland, is globally renowned for its "one dish, one style; hundred dishes, hundred flavors" culinary philosophy. Nurtured by its unique basin climate, premium chili peppers, Sichuan peppercorns, and natural spices are crafted into iconic products via millennium-old intangible heritage techniques: Pixian Broad Bean Paste (soul of Sichuan cuisine), Baoning Vinegar (China Time-Honored Brand), Zigong Well Salt (millennial salt capital), Tongchuan Fermented Black Bean (national heritage), and Hanyuan Pepper Oil (imperial-grade numbness). Embodying the harmony of "numbing, spicy, fresh, aromatic, and mellow" flavors, these condiments elevate both fiery hotpot broths and humble stir-fries. From the deep complexity of fermented bean paste to the aromatic punch of pepper oil, each drop encapsulates time-honored craftsmanship. As the flavor ambassador of Sichuan cuisine worldwide, these premium condiments—recognized as "culinary intangible heritage"—are redefining global perceptions of Chinese seasonings, setting a new benchmark for gourmet internationalization.

(Image source: Official website)

Sichuan Premium Home Appliances: Smart Innovation, Quality Living
Sichuan, the hub of Western China's home appliance industry, crafts globally leading smart devices through innovative technology and meticulous engineering. Changhong, a Chinese electronics giant, pioneers the sector with its 8K UHD TVs and laser projectors featuring AI image engines and IoT integration. JEZETEK excels in air traffic control radar and satellite communication, infusing military-grade technology into smart home security systems. Panzhihua Gangcheng Group's "Pangang" kitchen appliances redefine culinary experiences with aerospace-grade corrosion-resistant materials. Mianyang Huayida's variable-frequency compressors set new green standards with ultra-low energy consumption. Leveraging "military-to-civilian" technological heritage and Belt and Road globalization, Sichuan's home appliances—exported to 160 countries—embody reliability and innovation for worldwide consumers.

(Image source: Official website)

Sichuan Premium Women's Shoes: Craftsmanship Redefining Footwear Elegance
Sichuan, China's women's footwear powerhouse, boasts over 2000 enterprises (83.3% of the provincial total) and holds 5.9% of the global women's shoe market. Chengdu, dubbed the "Capital of China's Women's Shoes," leads the sector with agile manufacturing tailored for cross-border e-commerce demands.
Cameido dominates as a Western China export champion, with annual overseas sales exceeding $10 million. Its proprietary brand, recognized as a "China Famous Trademark," blends trendy designs with meticulous craftsmanship. XANGIRL merges genuine leather and French artisanal techniques, offering light-luxury footwear for urban women across four distinct lines. IDAN embraces "fashion, simplicity, and comfort," achieving 500 million yuan in annual sales via e-commerce and expanding to 2000+ stores nationwide.
Sichuan's footwear industry is ascending the global value chain through design innovation and smart manufacturing, solidifying its position as a benchmark for Chinese footwear quality.

Sichuan Premium Furniture: Sichuan-Style Craftsmanship, Eastern Elegance Redefined
Sichuan, China's solid wood furniture heartland, blends millennium-old mortise-tenon techniques with modern design to create the distinctive "Sichuan-style furniture" aesthetic. Chengdu's Bayi Furniture City aggregates leading brands like QuanU, Sunhoo, and Nanfang Home, forming a RMB 100 billion-level industrial cluster integrating R&D, production, and sales. QuanU Home prioritizes eco-friendliness, ranking first in China's furniture sector for years with its full-house customization, sofas, and mattresses. Sunhoo Furniture excels in solid wood, with its "Splendid Land" Neo-Chinese series winning a Red Dot Design Award by merging Sichuan embroidery with traditional joinery. M&Z Furniture pioneers smart solutions via its AI-driven full-house customization system, serving over 100,000 families annually. Additionally, Qingsheng Bamboo Furniture, crafted with national intangible heritage techniques, achieves 95% bamboo utilization and exports to Japan, South Korea, and Europe as an eco-living icon. Sichuan's furniture sector is reshaping global home industries through cultural heritage and technological innovation.